Return Path Whitepapers
The approaching holiday season is one that retailers look forward to all year and 2015 is looking especially profitable. In the US, Deloitte projects that sales will increase four percent over last year’s shopping season, with sales reaching as much as $965 billion between November and January. Around the globe, ecommerce is expected to grow by 25 percent in 2015.
mail fraud is on the rise—up more than 162% from 2010-2014. To defend customers, brand reputation, and revenue, organizations around the world are implementing the authentication standard DMARC (Domain-based Authentication Reporting and Conformance) to block bad email before it reaches consumer inboxes.
There is a lot that online gaming companies are doing to protect against inbound attacks, including data encryption, transaction audits, security architecture protection, and more. But they’re not doing nearly enough to protect the millions of users their business depends on from phishing attacks.
Phishing is a type of spam intended to trick email recipients into giving up sensitive information for malicious reasons.
Potentially fraudulent or suspicious messages made up 9% of email in a recent study conducted by Return Path. The examination of more than 200 billion email messages attributed to 157 large global brands between Q4-2014 and Q1-2015 found that most recently, in March, even more --approximately 11% of all messages--did not come from those brands’ known IP addresses and therefore failed DMARC-based authentication checks designed to verify that messages come from legitimate senders.